The artificial intelligence (AI) industry has been leading the headlines for some time now, and with good reason. It has already transformed industries across the globe, and companies are scrambling to understand how they can integrate this emerging technology into their own businesses. However, AI is not a new concept and the technology has been around for many years. What has changed in recent years is our ability to harness its power through computing, cloud-based services options, and marketing applications of artificial intelligence.

Omdia predicts that AI’s impact on marketing will be substantial, reaching almost $40 billion by 2025. Although most CMOs are aware of AI, many remain unsure of both the benefits and how to implement AI into their marketing strategy. In this article, we will explore the possibilities that AI data analytics enables in business. Businesses that leverage data management service can gain a competitive edge by making data-driven decisions and optimizing operations.

AI algorithms analyze huge amounts of data in order to detect patterns and insights. This may be used to improve decision-making, predict future events, or identify business opportunities. Machine learning algorithms are widely used in AI analytics, which automated the time-consuming job formerly done by a data analyst.

AI data analytics is a relatively new field, and there are still many unanswered questions about how best to use it. However, it has already shown promise in helping organizations make better decisions and improve their performance.

What Does It Mean When Analytics Is Applied In Business?

Analytics is a term used in the marketing and management industries, particularly when it comes to commercial analytics. In business, analytics usually refers to using this approach to answer business questions, make forecasts, discover new connections, and ultimately form better judgments.

To summarize, analytics is the process of analyzing raw data with any sort of analytical technique in order to spot significant trends. There are many ways to analyze data, some of the most common being:

  • Applied mathematics 
  • Statistical analysis
  • AI & Machine learning

The various stages in which analytics is performed or applied are:

  • Descriptive Analytics: The first stage of analytics relies on understanding what has already occurred, which the analyst can determine through data.
  • Diagnostic Analytics: The next stage is more insight-driven and requires the analyst to explain why a certain event or shift in the data occurred.
  • Predictive Analytics: After acquiring insights, the next step in analytics is based on foresight and predicting what will happen in the future.
  • Prescriptive Analytics: The final, and arguably most crucial stage in analytics is mapping out a plan to achieve the desired outcome.

What Are The Business Benefits Of AI Data Analytics?

The capability of AI systems to analyze data without human assistance has a number of advantages for the organization that implements it. One of the most significant is that they cut costs for data scientists and other highly compensated and hard-to-find analytics experts. Other advantages of applying AI in analytics include:

  • Risk Management: AI analytics can not only help to improve the accuracy of risk management models but also allow for the creation of more sophisticated strategies.
  • Innovative Products: AI analytics tools can help improve your current products and develop new ones by analyzing large amounts of data.
  • Turbocharged Supply Chain: Supply chain executives recognize analytics AI as a disrupter that allows them to apply data-driven knowledge to previously unsolvable problems and arrive at optimal solutions.
  • Customer Engagement: AI analytics tools may be used to figure out what consumers are searching for—that is, acquire them, keep them, and grow their loyalty.
  • Successful Marketing Campaigns: The use of AI data analytics allows businesses the ability to create focused and targeted campaigns by taking the data of current customer purchases into account.

You may also be interested in reading about Predictive Data Analytics: Importance And Use.

What Makes AI Data Analytics Better Than Traditional Analytics?

AI and machine learning are revolutionizing analytics by providing a level of speed, scale, and granularity that no human could accomplish using traditional methods. And because AI data analytics is based on machine learning algorithms that constantly monitor and analyze huge quantities of data, the findings differ significantly from conventional analyses in the following ways:


Artificial intelligence-powered anomaly detection software detects anomalies without being prompted to look for anything in particular. It does so at all levels, including sales per country, products, distribution channels, and so on. Data management services in manufacturing can help to track and monitor production processes, ensuring that products are manufactured to the highest quality standards.


The AI model will recognize sudden decreases in revenue and warn the right teams instantly. Also, an AI-based analytics solution uses clustering and correlation algorithms to give a root-cause analysis. By doing this analysis constantly and in real-time instead of quarterly, monthly, or weekly at best like traditional analytics do, any issues can be fixed much faster.


The concept of an AI startup is becoming increasingly popular in the media and among investors. This, too, is a logical consequence of the way that data science continues to advance at breakneck speeds – which challenges experts to focus on more qualified prospects than previously anticipated. AI Analytics uses ML algorithms that are able to learn many different patterns of normal behavior very effectively and link anomalies with close to superhuman accuracy (correlations between millions of time series in some cases). Of course, the effectiveness of ML algorithms depends on how they were created – they must learn many distinct patterns automatically – which necessitates the use of several types of methods.

AI algorithms also have the benefit of not being biased toward business questions like data analysts might be. For example, rather than coming into an analysis with assumptions about what could cause a change in revenue, AI can analyze mountains of data and provide a complete objective situation report. This means that AI has the potential to test more hypotheses infinitely faster than traditional analytics.

Also Read: How The Benefits Of Data Warehouse Give Businesses A Competitive Edge

Why Choose IntoneSwift?

Traditional analytics usually necessitates a lot of manual effort, including generating hypotheses, data preprocessing, visualization, and applying statistical techniques. The problem with this method is that the time it takes to complete these operations manually is far too long in today’s fast-paced business environment. To address these concerns, business organizations are adopting data integration tools to implement AI analytics for everything from demand forecasting to anomaly detection and business monitoring. Intone has risen up to this challenge to provide businesses with the ability to gain the solutions they seek through IntoneSwift. We offer

  • Generates knowledge graph for all data integrations done
  • 600+ Data, Application, and device connectors
  • A graphical no-code low-code platform.
  • Distributed In-memory operations that give 10X speed in data operations
  • Attribute level lineage capturing at every data integration map
  • Data encryption at every stage
  • Centralized password and connection management
  • Real-time, streaming & batch processing of data
  • Supports unlimited heterogeneous data source combinations
  • Eye-catching monitoring module that gives real-time updates

Contact us to learn more about how we can help you!